Rifah is a fully qualified Cosmetic Chemist, beauty content creator and a makeup artist, who can impart her insightful knowledge of the beauty industry to her audience from multiple angles, whether that be ingredient break-downs or her latest go-to makeup look.

With so much misinformation on social media at the moment, Rifah’s content cuts through the noise and gives clear product recommendations and advice on what products arereally worth buying. The cosmetic industry is always evolving so she enjoys keeping up with industry trends, from new makeup techniques to reading scientific papers on the latest skincare breakthrough.

With Rifah’s qualifications and her creative eye, she is a content creator who really has the ability to give a 360 viewpoint of the beauty industry.

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